A closer look at the auditions campaign

We wanted to expand our horizons and reach out to the rest of the UCLA community to look for hidden talent that would add to our production. Like any successful advertising campaign, we focused on one idea, and that was that Lord Bao or any of the roles COULD BE YOU.

Justice Pao, one of the most recognized faces in Asian dramas, is definitely a big role. But no matter who you were, where you're from, what you do-- Justice Pao could be you. Even if you're not an actor, Heritage Night was a production that you could find that part in everyone that could shine on stage.

Take a closer look at our ad campaign for auditions: